Case Studies

Our work is shaped by strategic thinking, efficient execution, and a strong bias toward results.
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BFree Influencer Marketing

4M+ people reached through a performance-led influencer system.

‍By rethinking both packaging and partnerships, we helped BFree scale influencer seeding without scaling costs. We redesigned packaging to reduce materials and postage, allowing for higher-volume sendouts, and structured paid influencer contracts to prioritize reach and efficiency, thus driving stronger exposure while lowering CPMs.

4,049,431 REACH 🔥

$40

AVERAGE INFLUENCER CPM

8.16s

‍AVERAGE WATCH TIME PER PERSON

1,411

‍FOLLOWER GROWTH PER MONTH

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Gamified Content Strategy

High retention. High return. Low production cost.

‍This gamified format leveraged platform-native behavior to drive millions of organic views, rapid follower growth, and outsized engagement - all from a low-cost, repeatable content system designed to scale.

The Results 🔥

3.1M

VIEWS

109K

LIKES

11K

‍COMMENTS

9.6K

SAVES

14K

‍FOLLOWS

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Arizona Iced Tea's New Drink Launch

Driving launch momentum through content and community.

‍We supported AriZona’s new flavor launch with a combined content and influencer strategy designed to spark conversation and fan participation. Organic social content alone generated 6.5M+ impressions, with an additional ~1M impressions driven through gifted influencer partnerships, all anchored by strong, visible fan engagement.

The Results 🔥

6,503,248

ORGANIC IMPRESSIONS*

*ORGANIC IMPRESSIONS ON INSTAGRAM, TIKTOK AND X. ORGANIC STORIES, INFLUENCER & PAID REACH NOT INCLUDED
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Jumex Hard Nectar: Influencer Seeding

Relevance over reach.

‍A tightly selected influencer seeding campaign connected Jumex Hard Nectar with Hispanic American audiences through 15 trusted creators, resulting in 200,000+ culturally relevant impressions.

The Results 🔥

209,197

TOTAL IMPRESSIONS

15

TOTAL INFLUENCERS

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AriZona x Costco Meme Strategy

Turning cultural moments into organic reach.

‍Using a single image of the AriZona and Costco founders, we built a meme series designed for native internet sharing. Grounded in platform culture and humor, the series generated 4.4M+ organic impressions and exceptionally high engagement — all without paid amplification.

The Results 🔥

4,416,664

TOTAL ORGANIC IMPRESSIONS

2,119,694

TOTAL ACCOUNTS 
REACHED

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Culturally-relevant strategy to brew high engagement

Our work for AriZona Beverages USA on Instagram is a testament to the power of culturally relevant and engaging content. Our team conducts daily trend research, and with a keen understanding of AriZona’s audience and their conversations around the brand, we’ve successfully tapped into the cultural zeitgeist. This approach, coupled with creating a steady stream of eye-catching memes, reels, and original photos of merchandise and beverages, has resulted in exceptional engagement rates.
‍

The Strategy 📝

Our strategies extend beyond the feed. By introducing interactive elements like questions, polls, and trivia into Instagram Stories, we’ve seen a staggering 400x increase in Story views and engagement.

The Results 🔥

1.9m

MONTHLY REACH

9.2k

WEBSITE CLICKS

112k

ACCOUNTS ENGAGED PER MONTH

AriZona Europe TikTok Launch

When AriZona Europe sought to reach a younger audience, they trusted Dawning Digital with their TikTok debut. We capitalized on AriZona's distinctive flavors, designs, and brand culture, weaving these elements into trend-driven TikTok content.

The Strategy 📝

A surge of 20k followers in just one month and high levels of engagement, with videos receiving over 2k comments. Rapid success strategy: integrating brand personality with trending content to foster an interactive and passionate online community.

The Results 🔥

75

AVERAGE COMMENTS PER VIDEO

1.3m

VIDEO VIEWS PER MONTH

21.9k

FOLLOWER GROWTH PER MONTH

Candy Can TikTok

The Objectives 🎯

1. Increase demand for CANDY CAN in new markets by building brand awareness and online presence.
2. Expand product listings in countries where CANDY CAN is not stocked.
3. Maximize account follower growth.

The Strategy 📝

Through our efforts on social media, we have established brand credibility that has allowed our client to introduce their product throughout stores in Europe and Canada. This campaign provided CANDY CAN with the proof needed to expand its listings while building a loyal community of followers. Because of this campaign, the demand existed in those countries before the product did and that is what makes this campaign different.

The Results 🔥

Followers

FROM

187k

TO

353k

Reach

FROM

6mill

TO

15mill

Impressions

FROM

15mill

TO

32mill

As a result of the growth we were able to achieve for the client, they gained this impressive amount of new listings using our social media profiles as proof of the product demand.

4300 new listings!

SUPERCHARGING EBOOST's pinterest strategy

At Dawning Digital, we strategically leveraged the unique strengths of Pinterest, a platform where user intent aligns closely with purchase decisions, to generate remarkable results for EBOOST, an energy drink and supplements brand.

Implementation 📝

Through thoughtful keyword usage, we achieved an organic reach of 300k monthly views. We then created an effective paid media conversion funnel, starting with targeted traffic ads that led to an impressively low cost per click (CPC) of $0.09. Our retargeting conversion campaign turned these clicks into valuable leads at an average cost per lead (CPL) of just $0.70, many of whom later converted into customers. By understanding and leveraging Pinterest's unique features, we drove significant traffic, increased conversions, and maintained cost efficiency.

The Results

$0.09

COST PER CLICK

$0.07

COST PER LEAD

300K

ORGANIC REACH PER MONTH

SUPERCHARGING EBOOST's pinterest strategy

At Dawning Digital, we strategically leveraged the unique strengths of Pinterest, a platform where user intent aligns closely with purchase decisions, to generate remarkable results for EBOOST, an energy drink and supplements brand.

The Results

$0.09

COST PER CLICK

$0.07

COST PER LEAD

300K

ORGANIC REACH PER MONTH

Implementation 📝

Through thoughtful keyword usage, we achieved an organic reach of 300k monthly views. We then created an effective paid media conversion funnel, starting with targeted traffic ads that led to an impressively low cost per click (CPC) of $0.09. Our retargeting conversion campaign turned these clicks into valuable leads at an average cost per lead (CPL) of just $0.70, many of whom later converted into customers. By understanding and leveraging Pinterest's unique features, we drove significant traffic, increased conversions, and maintained cost efficiency.

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