Our strategies extend beyond the feed. By introducing interactive elements like questions, polls, and trivia into Instagram Stories, we’ve seen a staggering 400x increase in Story views and engagement.
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A surge of 20,000 followers in just one month and high levels of engagement, with some videos receiving over 2,000 comments. This rapid success underscores the effectiveness of our strategy: integrating brand personality with trending content to foster an interactive and passionate online community.
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1. Increase demand for CANDY CAN in new markets by building brand awareness and online presence.
2. Expand product listings in countries where CANDY CAN is not stocked.
3. Maximize account follower growth.
Through our efforts on social media, we have established brand credibility that has allowed our client to introduce their product throughout stores in Europe and Canada. This campaign provided CANDY CAN with the proof needed to expand its listings while building a loyal community of followers. Because of this campaign, the demand existed in those countries before the product did and that is what makes this campaign different.
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As a result of the growth we were able to achieve for the client, they gained this impressive amount of new listings using our social media profiles as proof of the product demand.
Through thoughtful keyword usage, we achieved an organic reach of 300k monthly views. We then created an effective paid media conversion funnel, starting with targeted traffic ads that led to an impressively low cost per click (CPC) of $0.09. Our retargeting conversion campaign turned these clicks into valuable leads at an average cost per lead (CPL) of just $0.70, many of whom later converted into customers. By understanding and leveraging Pinterest's unique features, we drove significant traffic, increased conversions, and maintained cost efficiency.
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